Streaming platform Spotify has revealed it will be launching in South Korea in the first half of 2021.
The service says that the launch will give Korean listeners access to over 60 million tracks and over four billion playlists, as well as give the ability for Korean artists to reach their local music fans and Spotify’s 320 million listeners worldwide.
Alex Norström, Chief Freemium Business Officer of Spotify commented: “We are excited about our upcoming launch in South Korea, a market recognized as an epicentre for music, culture and tech innovation.
“Spotify has been a partner to the Korean music industry for many years now. We are proud to have been a part of the K-pop global story, showcasing the genre on our platform and enabling its discovery all over the world, from Asia to the US, South America, Europe and the Middle East.
“We’re looking forward to working with our valued local partners to uncover more Korean artists, and to connect them with fans in South Korea and all over the world.”
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